Head of Admissions and Marketing (Hết hạn)

TH School seeks an accomplished and innovative Head of Admissions and Marketing to enhance communications with all constituencies, raise the school’s visibility, advance its brand and attract and retain a diverse student body.

Department:                    Marketing and Admissions

Position:                            Head of Admissions and Marketing

Reports to:                        Superintendent /Vice General Director of Company

Start date:                          TBD

Remuneration:                 TBD

Yearly Targeted Expectations

• Meet annual subject group SMART goals as determined in collaboration with supervisor
• Meet annual targeted student enrollement number in Hanoi and other provinces
• All events are well-organized to increase the enrollment

General Expectations - Admissions:

• Design strategies and implement concrete plans to increase student applications and enrollment and maintain prospective student and family interest. 
• Direct, develop and monitor the admissions process, application materials and data collection from point of inquiry through enrollment.

• Lead the administration of all financial aid and scholarship programs.
• Coordinate all re-enrollment activity with constant monitoring of attrition and retention.
• Prepare and maintain statistics regarding enrollment, geographical distribution of students, financial aid, and attrition.
• Analyze the enrollment/admissions statistics and make recommendations to the Leadership
• Be responsible for all student enrollment efforts: advertising, direct mail, Internet web page, etc.
• Lead enrollment activities events involving prospective families.
• Promote good relationships with outside institutions or groups which can be helpful in attracting students.
• Work with members of the administration and faculty to organize specific retention efforts.
• Develop and manage department budget
• Engage actively in professional development in order to remain current in best practices related to independent school admissions practices.
• Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.

General expectations - Marketing

• Rapidly acclimate to the TH School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
• Develop marketing and communications strategies and plans that advance TH School and drive increased engagement with prospective and current constituencies to increase student enrollment
• Collaborate with other departments in articulating their purpose and ongoing work as internal customers.
• Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school
• Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
• Plan and manage the department budget in order to maximize the effectiveness of all communications.
• Create and execute a plan that regularly places the school in local media. Manage all messages in the media.
• Measure social media effectiveness across common platforms including Facebook and Zalo, in terms of posts, web traffic and online visits
• Undertake monthly reviews of schools public image and measure competitor’s social media presence in all public relations aspects
• Manage all aspects of the school’s print and electronic communications, promotional materials, ensuring the consistency of the school’s brand and logo.
• Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
• Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.
• Be responsible for all school events; lead Event Manager to make sure all school events are well-organized, cost-effective and achieve set goals.

Personal Characteristics

The successful candidate should be:

• A mission-driven individual with a belief in and commitment to TH School’s mission and values.
• A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan
• Intrepid yet tactful; determined yet respectful of others’ concerns; flexible and creative  in  finding alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner.
• A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
• A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities.
• Have at least 5 years of experience in a similar position

 If you are interested in this position, please send a CV in English via email to: jobs@thschool.edu.vn