Communication Executive

Job purpose

• Attract new students to all campuses: Chua Boc (Day School), Hoa Lac (Day & Boarding School), Vinh (Day School)
• Manage TH School’s internal communication
• Promote/increase media presence of TH Schools as whole to external audiences

Job Description

• Proactively searching out information to create content for TH School’s social media platforms: Facebook, Tiktok, Instagram, Youtube.
• Manage, update and leverage those
• platforms.
• Manage and update TH School’s website regarding content.
• Create and manage TH School’s monthy internal newsletter.
• Key contact for Press & Electronic marketing and other marketing agencies. Take care of contract and paperworks when needed.
• Assist with proofreading, copywriting, editing copy and collecting information for the team when needed.
• Create content for marketing materials (brochures, posters, flyers) for schools’ events & activities as well as for promotion & branding purposes.
• Proactively searching out information for PR purposes and writing press releases & interviews with electronic prints, such as VTV.
• Liaison with, and providing information to, the media and arranging interviews with members of staff, parents, students, etc. when necessary.
• Create a system to store and manage all marketing materials regarding content.
• Create his/her own system to keep track of the workload and meet deadlines.
• Report to his/her line manager weekly.
• The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by his/her line manager.

Requirements

• Minimum of 1 year experience in media content creation (preferably in the education field).
• Excellent English and presentation skills.
• Bachelor’s degree in marketing or public relations is preferred.
• Flair for written content and excellent interpersonal skills.
• Experience with designing layouts like Canva, VideoChimp is preferred.
• A background of working well as part of a marketing team.
• The ability to think creatively and deliver impressive concepts.
• The ability to meet deadlines.
• Confidence to take initiative and be bold with their work.