Head of Admissions and Marketing

Head of Admissions and Marketing (Hết hạn)

Workplace: Chua Boc Campus

Salary:

Working time: full time

Duration: 31/01/2023

TH School seeks an accomplished and innovative Head of Admissions and Marketing to enhance communications with all constituencies, raise the school’s visibility, advance its brand and attract and retain a diverse student body.

 

Department:                    Marketing and Admissions

Position:                            Head of Admissions and Marketing

Reports to:                        Superintendent /Vice General Director of Company

Start date:                          TBD

Remuneration:                 TBD

  

Yearly Targeted Expectations

  • Meet annual subject group SMART goals as determined in collaboration with supervisor
  • Meet annual targeted student enrollement number in Hanoi and other provinces
  • All events are well-organized to increase the enrollment

 

General Expectations - Admissions:

  • Design strategies and implement concrete plans to increase student applications and enrollment and maintain prospective student and family interest. 
  • Direct, develop and monitor the admissions process, application materials and data collection from point of inquiry through enrollment.

 

  • Lead the administration of all financial aid and scholarship programs.
  • Coordinate all re-enrollment activity with constant monitoring of attrition and retention.
  • Prepare and maintain statistics regarding enrollment, geographical distribution of students, financial aid, and attrition.
  • Analyze the enrollment/admissions statistics and make recommendations to the Leadership
  • Be responsible for all student enrollment efforts: advertising, direct mail, Internet web page, etc.
  • Lead enrollment activities events involving prospective families.
  • Promote good relationships with outside institutions or groups which can be helpful in attracting students.
  • Work with members of the administration and faculty to organize specific retention efforts.
  • Develop and manage department budget
  • Engage actively in professional development in order to remain current in best practices related to independent school admissions practices.
  • Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.

 

General expectations - Marketing

  • Rapidly acclimate to the TH School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
  • Develop marketing and communications strategies and plans that advance TH School and drive increased engagement with prospective and current constituencies to increase student enrollment
  • Collaborate with other departments in articulating their purpose and ongoing work as internal customers.
  • Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school
  • Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
  • Plan and manage the department budget in order to maximize the effectiveness of all communications.
  • Create and execute a plan that regularly places the school in local media. Manage all messages in the media.
  • Measure social media effectiveness across common platforms including Facebook and Zalo, in terms of posts, web traffic and online visits
  • Undertake monthly reviews of schools public image and measure competitor’s social media presence in all public relations aspects
  • Manage all aspects of the school’s print and electronic communications, promotional materials, ensuring the consistency of the school’s brand and logo.
  • Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
  • Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.
  • Be responsible for all school events; lead Event Manager to make sure all school events are well-organized, cost-effective and achieve set goals.

 

 

Personal Characteristics

The successful candidate should be:

  • A mission-driven individual with a belief in and commitment to TH School’s mission and values.
  • A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan
  • Intrepid yet tactful; determined yet respectful of others’ concerns; flexible and creative  in  finding alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner.
  • A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
  • A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities.
  • Have at least 5 years of experience in a similar position

If you are interested in this position, please send a CV in English via email to: jobs@thschool.edu.vn

 

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